Showing posts with label marvel comics. Show all posts
Showing posts with label marvel comics. Show all posts

Thursday, October 16

Negligent Homicide


Carpet is wet
with my mail-order friends.
Spilled entirely by accident.
Little brothers
are a hazard,
and cannot make amends.


*An add in a Marvel Comic book sealed my fate: I had Sea Monkey Fever. For about $1.75, one could mail away an exciting order for “Instant Life”; scientific magic crystals that when added to a special salt water solution, would brew tiny aquatic pets any kid would delight to own.

During the interminable 4 – 6 weeks waiting for delivery, I imagined the fun dancing and playing my very own Sea Monkeys would perform for my viewing pleasure. Based on the promotional illustrations, I knew they would all have smiling faces like so many teensy-weensy water babies.

After mixing my coveted crystals with the brine solution in a mason jar, it was almost a week before I could actually see my precious friends with the naked eye. I would lie on my stomach in front of our living room window for the longest time, gazing at the jar sitting on the carpet in front of my nose impatiently willing the Monkeys to grow. One afternoon I carelessly got up from my vigil to get a snack ~ and left my Sea Monkeys tragically vulnerable to toddler attack.

Sea Monkeys are a type of brine shrimp first marketed in 1957 by a true American gimmick master Harold von Braunhut as "Instant Life". He christened them "The Amazing Sea-Monkeys" on May 10, 1962. (Braunhut is also the inventor of x-ray glasses.) Sea Monkey adds were known for their exaggerated advertisements and packaging, which featured smiling anthropomorphic creatures alien to reality. Promotions appeared regularly in comic books throughout the 60’s and early 70’s.


*excerpt from 'Station Wagon Wars ~ growing up in the 60's' by cTanner